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Trivver – Cookieless Content Marketing Platform for 2D display, video, and 3D ads

Attention all digital advertisers, developers, & online users:

Today’s $154 billion digital advertising industry is becoming increasingly more fragmented every year as people use multiple devices to connect online. With the proliferation of internet-connected devices, cookies are an increasingly unreliable tool for tracking users.

Our content marketing platform programmatically delivers relevant digital branded content to a targeted audience while delivering the highest possible ROI for advertisers.

 
 
 
 

Things just aren’t working out with digital advertising today. The situation has become too fragmented and their cookies aren’t what they used to be. We understand — all things must come to an end.

In all seriousness, there are 3 main issues occurring today in digital advertising:

The volume, variety, and velocity of data has increased dramatically over the past few years. The average online user connects with three or more devices and uses multiple browsers to access digital content. People are using their mobile devices more now than ever to engage online, relegating the old cookie tracking method obsolete.

Cookies are an increasingly unreliable tool for tracking users. They are:

Programmatic advertising is an effective and growing market ($32 billion by 2017, in fact). So what’s the problem?

To date, programmatic advertising is only being used for 2D display ads (aka “banner ads”) and video ads. Until now, 3D objects have not been able to be placed within 3D digital environments via a programmatic ad platform due to the fact that 3D digital environments are not built to a single standard size, like webpages.

Accidental clicks, non-human trafficking, below the fold ad placements, and ad blocking software are persistent problems affecting the digital advertising market across the globe.

In short, digital advertisers struggle to measure the effectiveness of their ads over fragmented and diverse users and devices.

Developers, wouldn’t it be awesome if you could monetize your games and apps regardless of how many users you have?

Advertisers, how incredible would it be if you could see exactly how users engaged with your products in a non-intrusive way?

Users, wouldn’t you like to once and for all be able to play free online games and engage with apps without annoying ad popups?

What if we took it one step further and said those annoying ads would be gone andyou could engage with your favorite products in online games and apps to save money for your next purchase? Interested?

We thought so, which is why we created Trivver.

 
 
 
 

Trivver’s cookie-less Content Marketing Platform delivers personalized branded content to the user, which can not be blocked by any Ad-Blocking software, AND is measurable across all devices.

In addition, Trivver’s “3D Auto-Scaling” IP allows an advertiser to create a single 3D interactive brand and programmatically distribute it throughout any and all 3D environments. Thus, creating the first-of-its-kind Real Time Bidding (RTB) platform for 3D branded content!

Combining all of the above attributes in a single content marketing platform, Trivver stands alone in the digital ad world!

The future of digital advertising is here: an omnichannel vision, where all consumer touch-points can be reached and measured in Real-Time — an always on ability to reach the connected consumer across all platforms and devices.

 
 
 
 

Sounds awesome, right? It gets better: using Trivver is simple & effortless.

Trivver’s predictive analytics engine personalizes the user’s screen(s) with branded content that is relevant to them, thus, creating experiences that support the brand’s objectives and delight customers along the buying journey.

User can engage with a product and download a coupon or share the product on social networks. This gives brands even more notoriety for offering players incentives for sharing socially and levels the playing field for small mom & pop retailers competing against industry giants.

For example: if the player interacts with the 3D Pepsi can in their game, they will get a coupon for Pepsi in real life. That data gets processed through the channels detailed above, then the next time they play an online game (even a different game on a different device), they will see a Fritos Lays bag because advertisers know (via Trivver) that the player is going to the store to redeem their Pepsi coupon later.

 
 
 
 

First and foremost, we have completed our proof of concept. Meaning, all that awesomeness above can be demonstrated. If you want to see it in action for yourself, make sure to request access to the Business Plan tab of this profile.

We also have 3 pending patents for our IP.

We haven’t launched yet, but we already have over 150 brands that are interested in our platform.

As a member of Interactive Advertising Bureau (IAB), we are working closely with them to create new ad standards for our technology.

We also have a strategic partnership with Saritasa Software Company, an advanced technology solutions company providing full source design and development from concept to product launch.

Up next: launch Trivver within 10 months of funding.

 
 
 
 

We are a team of former Facebook executives, EA game developers, engineers, analysis and entrepreneurs. The shortcomings of online advertising inspired us to think different.


Mr. LaMontagne’s background in computer science and mathematics has allowed him to design the highly sophisticated viewability and user engagement algorithms that push Trivver’s programmatic and predictability ad platform, while ensuring all ads are free from non-human traffic. His past work includes creating a digital randomization engine used to generate nonlinear experiences for online gaming, education, and military training. Mr. LaMontagne is an active member of the Digital Analytics Association (DAA) and the Interactive Advertising Bureau (IAB) working on creating new digital ad standards for cross app / cross device measurements.


Advisory Board of Facebook. Loyal3, former Commissioner of the US Federal Trade Commission.


Simon is a UK-based games developer with over 16 years in the business. He has worked for giant corporations like Electronic Arts down to small indy companies and a little of everything in between. He created Trivver’s smart object IP.


Andrew is a game development veteran, having worked for some of the biggest companies in the UK on some of the most diverse and popular titles of the last 15 years. He has since been both designer and producer for industry heavyweights such as EA & Disney. Andrew Interfaces with gaming and app developers regarding Trivver’s smart objects.


Deborah is the Executive Director and Head Global Retail Research & Intelligence at Fung Business Intelligence Centre. She has a very strong focus on retail analytics, marketing strategies, quality of management teams, financial valuation, big data, predictive analytics, and omnichannel strategies.


Chris is the former Chief Privacy Officer, General Counsel, and Head of Global Public Policy at Facebook.


Prior to founding ETONIEN, Mr. Greaves held roles in boutique advisory firms as well as being a Practice Leader with a large national consulting firm. Mr. Greaves was not only the youngest leader of the national management team, he also led the fastest growing and most profitable business unit in that firm’s history. Mr. Greaves was educated at the University of Westminster’s Harrow Business School in London and was certified as a Business Manager through the Royal Bank of Scotland.

Summary:
Today’s $154 billion digital advertising industry is becoming increasingly more fragmented every year as people use multiple devices to connect online. With the proliferation of internet-connected devices, cookies are an increasingly unreliable tool for tracking users. Our content marketing platform programmatically delivers relevant digital branded content to a targeted audience while delivering the highest possible ROI for advertisers.
See Campaign: https://www.fundable.com/trivver
Contact Information:
Joel Lamontagne
Mozelle W. Thompson
Simon Keating
Andrew Williams
Deborah Weinswig

Tags:
Fundable, Equity, United States, English, California, Media & Entertainment, Industry verticals, Regions, Types of Crowdfunding deal, Language

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Source: ICNW

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